The Difference Between Marketing and Sales (and How to Set Them Up When You’re Starting)

When you’re starting a business, “marketing” and “sales” often blur together. But knowing the difference and how to set each up can mean the difference between struggling to get clients and building a steady pipeline.

In this episode, Anna Angelova and Jores Minasvand break down the roles of marketing and sales, why both matter, and how to approach them as a founder doing it all.

You’ll learn:

• Why marketing is about attracting attention and building know, like, and trust

• How sales turns that trust into paying customers

• Why “marketing done right makes sales almost obsolete” (and what that really means)

• How to focus on outcomes, not just features, when promoting your offer

• The role of sales conversations early on, even for small-ticket offers

• Why you must keep marketing and selling even while delivering (or risk an empty pipeline later)

If you’ve ever wondered how to balance marketing and sales in the early days of your business, this episode will give you the clarity and the practical steps to get it right.

Have more questions about marketing and sales? Ask them in the comments or reach directly to us: https://leficomp.com/contact/