The Importance of Customer Segmentation

If your business is trying to serve everyone, it’s likely connecting with no one. In today’s episode of More Than Just Task Management, Anna and Jores unpack the importance of customer segmentation and how narrowing your focus can actually unlock faster growth, better messaging, and higher conversions.

You’ll learn:

• Why clearly choosing a customer segment is foundational to your business model
• The relationship between the problem and the customer segments
• Where to find your ideal client and how to connect with them in language that resonates
• Why going niche doesn’t limit your growth

Action Step: Identify your core customer segment and ask: Do we understand them better than they understand themselves?

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